Max Västhav · Work directly with an expert
Marketing analytics and conversion optimisation
Do you know which channels and pages actually bring in enquiries? I help you set up measurement, see what your marketing brings in and find where visitors lose interest on the way to an enquiry.
Describe your workflowStart with what brings in business
Many smaller businesses spend time and money on ads, social media and newsletters without knowing what leads to an enquiry or a sale. I have worked in digital analytics and marketing since 2019, including three years of web analytics, A/B testing and conversion optimisation at Conversionista. I connect your marketing to what happens afterwards, so you can do more of what works.
GA4, Tag Manager and consent
We decide which events matter to you, such as submitted forms, phone clicks, booked meetings or purchases, and set them up as key events through Google Tag Manager. Measurement follows consent rules: no tags load before the visitor agrees, and campaign links carry UTM parameters so you can see where an enquiry came from.
Conversion optimisation and A/B tests
Conversion optimisation (CRO) means getting more of the visitors you already have to get in touch or buy. We look at where visitors drop off, then fix it. A/B tests need a fair amount of traffic; without it, we make clear improvements and follow up over time instead of pretending an underpowered test proves anything.
What does it cost?
We usually start with a fixed-price review of your measurement, website and channels, ending in a prioritised list of what to do first.
If you want to continue after the start, we move to a monthly scope. We agree how much time and which deliverables each month includes, and we check every month whether the scope still fits.
We agree the price before any work starts, so you know what you are paying for before the first invoice. It depends on how many systems are involved, how access to data looks and how much of the work you want to do yourselves.
Ad budgets and tool licences are not included, but we go through what they cost before you decide.
Tell me what you want to know
Tell me which channels you use today, whether GA4 is installed and which question you would most like answered. Do not send logins through the form.
Frequently asked questions
Do we have enough traffic for A/B tests?
Often not, if the site has a few hundred visits a week. We make clear improvements based on behaviour data instead and follow up the change.
Can you run our marketing on an ongoing basis?
Yes, for measurement, analysis, conversion and the content workflow. We agree what each month includes before we start and check every month whether the scope still fits.
Further reading
What would you like help with?
Tell me a little about your business and what you want to improve. Even if you just want to understand what AI could do for you. I read and reply personally.
max@vasthavm.com