Organic growth starts with the right questions

Review the visibility you already have

I can review Search Console, your existing pages and the route to contact with you. We distinguish pages that appear but attract few clicks, pages that receive visits without a useful next step, and content that no longer describes your offer.

An initial engagement could review a group of service pages against questions from real customer conversations. We decide which descriptions need work, which pages should be combined and which old links require an individually relevant redirect. Existing search data informs that choice where available.

Improve a connected part of the website

I can help with page structure, editing, metadata and internal links between guides and services. AI can organise source material and prepare drafts. Facts, advice and statements about the business are reviewed before publication, with an owner for future updates.

The changes should help readers understand the offer and find their next step. We choose a publishing pace based on what your team can check and maintain. I do not promise a particular ranking, traffic increase or placement in AI-generated answers.

• A clear purpose for each priority page.
• Relevant links between services and guidance.
• Old addresses checked when pages change.
• A working mobile and desktop contact route.

Follow enquiries as well as visits

We agree what can be measured with your analytics and consent setup. Search visibility, clicks and enquiries answer different questions. Changes need to be compared over time and may have several causes; a graph alone does not prove that an edit caused growth.

The delivery can include a prioritised action list, completed page improvements and follow-up instructions. Ongoing content work is agreed separately. Tell me what you sell, who you want to reach and whether Search Console is already connected to your website.

Further reading

AI-assisted content production

AI marketing support