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Max Västhav · Work directly with an expert

AI content with sources and an accountable editor

If every text starts with an empty document, AI can help prepare and revise drafts. I build the workflow around your sources, your voice and the person who approves publication.

Describe your workflow

Use what your business already knows

We start with customer questions and material you have permission to use: product information, your own interviews and approved descriptions of the offer. I help separate checked facts from information that needs to be requested or verified before drafting.

Choose one format initially, such as a product description or an article answering a recurring question. We define the reader, the question the text should answer and which statements need supporting sources. Existing examples help establish the intended voice.

Build a route from brief to approval

I can set up templates and a workflow for briefing, drafting, fact-checking and editing. If you use a CMS, an integration can prepare content as drafts. Publishing permissions and any image rights need separate consideration before enabling those steps.

For example, an approved interview could become an article draft and suggestions for shorter posts. The editor checks quotations, context and wording. This describes a possible delivery, not a promise about how many pieces you will be able to publish.

  • Sources and factual claims can be checked.
  • Language and tone follow your examples.
  • A person approves the final text.
  • Drafts stay separate from published versions.

Measure the editing work

We compare the new process with how you work today. How long does review take, which mistakes repeat and which drafts can actually be used? The number of generated words alone does not show whether the delivery works.

You receive an agreed workflow and instructions for the person taking over. Ongoing editing, image production and publication of each new post need to be included explicitly if required. Contact me with an example of the format and where the current process gets stuck.

Further reading

AI marketing support

What would you like help with?

Tell me a little about your business and what you want to improve. Even if you just want to understand what AI could do for you. I read and reply personally.

I’m interested in

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